L’ORÉAL CANADA — open innovation challenge

Bringing Beauty and Technology Closer Together

L’Oréal Canada is looking to partner with innovative startups to revolutionize beauty through groundbreaking technology and innovation.

 
 
QArtboard-2.png

application deadline

MAY 10, 2019

YO.png

challenge day

JUNE 27, 2019

Divider+LinedddArtboard 1.jpg

START OF THE PROGRAM

JULY 8, 2019

DEMO DAY

OCTOBER 7, 2019

 
 
2LOREAL_backgroup header.jpg
 
Maybelline (1).jpg

.

 
L'Oréal-Canada-NB.jpg
 
 

L’Oréal Canada, a wholly owned subsidiary of the L’Oréal Group, the world’s leading cosmetics company, seeks to explore the future of beauty alongside the tech and startup community.

Open Innovation at L’Oréal is a dynamic mix of bringing external and internal ideas to transform the way consumers interact with beauty. This means establishing lasting connections with beauty & tech startups. Together we want to create a new generation of innovative beauty products, devices and digital services.
— L'ORÉAL OPEN INNOVATION GROUP
 
Divider+Line.png

CHALLENGES 

 
 
LOREAL_0096927_ORI_BeautyService.jpg

BEAUTY tECH
SERVICES

Introduce the next generation of service to create new ways for consumers to discover, engage, and experience our brands and products.

 
 
LOREAL_0098794_ORI_PredictiveAnalytics.jpg

PREDICTIVE
INTELLIGENCE

Applications using data & AI to transform areas of purchase frequency, retention, basket-size, content and product recommendation, and inventory forecasting.

 
 
LOREAL_0098682_ORI_ConversationalAI.jpg

CONVERSATIONal
A.I.

Explore a human-centered approach to virtual assistants for sales & service, or introduce beauty voice services for smart home applications.

 
Divider+Line.png

BENEFITS

 

PREMIUM CUSTOMER

Land a potential large customer and reinvent the beauty experience in collaboration with a world-class leader in Canada and has more than 110 years of expertise.

PROOF OF CONCEPT

Develop a P.O.C. and grow your start-up with a concrete use case. Receive a financial contribution of up to 25,000 $ CAD to support the P.O.C. and the business case.

KNOWLEDGE & RESOURCES

Access L’Oréal Canada expertize in beauty consumer packaged goods. Benefit from expert coaching, mentors workshops, peer-to-peer learning and expand your network.

 
Divider+Line.png
Circle Bg.png

PROGRAM MILESTONES

Venture Competition — June 2019

 

On June 27, 2019, OSMO hosted L’Oréal Canada Venture Competition – a pitch competition dedicated to the future of technology and cosmetics. Among over 160 potential tech startups, 12 had been selected to share their vision to transform the ways consumers interact with beauty.

 

COrporate accelerator — JULY TO SEPTEMBER 2019

 

Following the competition, 5 startups were selected to join the 3-month long corporate accelerator program. Meet the startup’s founders here and follow the journey on our social platforms:

 
 
blutag.png

Butag is a SaaS platform for retailers to build voice apps for Amazon Alexa and Google Home.

 
LS logo full - transparent - borderless.png

Livescale is a multi-cloud platform that allows to reach, engage and monetize audiences with live video.

 
Faimdata.png

Faimdata is a video-powered customer analytics for brick-and-mortar stores.

 
Vantage-rectangle horizontal BlackText-Transparent 46k.png

Vantage is a solution that uses AI to help e-com brands and retailers bring core capabilities back in-house, manage their data and drive action.

 
youneeq.png

Youneeq is a personalization engine that delivers highly personalized digital content experiences.

 
 

demo day — october 2019 

Stay tuned!

Divider Line.png

TEAM

Robert
Beredo

chief digital
officer
L’oréal canada

Vivek
Rai

digital
innovatioN
L’Oréal canada

Valérie
Forget

director,
program
osmo

Melyan
Vézina

Program
Manager
osmo

Gabriel
Carrière

marketing
manager
osmo

Théo
Corboliou

proof of concept
(POC)
manager

Divider Line.png

L’ORÉAL COLLABORATORS

 

Ali
Fakih

general
manager
garnier canada

Maude
Lauzon

GenERAL
MANAGER
VICHy canada

Tiffany
Uman

marketing
director
kiehl’S canada

Flavien
Vallat

e-commerce
director, luxe
L’ORéal canada

Souha
Seifeddine

GROUP marketing
MAnager
Lancôme canada

 
Divider Line.png

PARTNERS

0.png
 
BDO.png
 
Fasken_RGB+%28transparent%29.jpg